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It's best not to put small text in color. On printing presses, any variance of the color plates (called misregistration) can make the text unreadable. It's acceptable to use colored text on large type, such as headlines, but do not color any text smaller than 12 pt. for best results.
- CMYK
Cyan, magenta, yellow and black. These are the four process colors used to simulate color in
a newspaper printing environment.
- RGB
Red, green, blue. RGB images are native to computer screens and color tvs. RGB is called
additive color. As you add more and more red, green and blue, you eventually end up with
white. Red, green and blue are the primary colors of white light.
- LAB
An alternative term for CIE Color Space that maps colors using tristimulus values. Do not use images that have LAB color in newspaper printing.
Use caution when placing text over backgrounds or photos. The trick to making your text readable is to lighten the background or photo a lot more than you think is necessary. Use a photo editing program such as Adobe Photoshop or PhotoDeluxe for this purpose.
Getting color to look good in CMYK is both an art and a science. Because color is very subjective, the number one rule is to focus on memory colors like: flesh tones, sky, trees, grass and water. Incorrect toning on these types of images are much more noticeable to the reader. Merchandise photos such as cars, houses and furniture should match the print as closely as possible. Keep in mind however, that once an image has been altered, it is much more difficult for us to improve it. If you're not comfortable with toning your photos, please submit them to us in the "raw" form.
No - do not rely on your monitor! Your monitor previews the image in RGB colors; newspapers print images as CMYK. These two processes are very different in nature. We recommend you convert your image to CMYK before making any color adjustments.
Unfortunately no. Adobe Photoshop LE, PhotoDeluxe, Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Microsoft Works, Microsoft PhotoDraw and Picture It Publishing cannot.
Spot color ads should be composed so that there is only one spot color plus black. Your sales representative can provide you with a list of spot colors we can accept. All color images and text within the document must be the same spot color. Always be sure your spot color can be converted to a CMYK equivalent and that this equivalent is an acceptable change. Some colors convert well while others change dramatically. We recommend the Pantone solid to process color swatch book.
If you are designing on the Macintosh in QuarkXpress, Pagemaker or Multi-Ad Creator, make sure you are selecting font styles correctly. While it is quicker and easier to select the "B" for bold, this does not guarantee a bold font will be reproduced in the newspaper. Make it a habit to select the bold or italic font in the font family you desire, rather than using keyboard or dialog box shortcuts.
EPS - encapsulated postscript file and TIFF - tagged image file format. Both can support CMYK data and are excellent choices for graphics in newspaper printing. They contain virtually the same information; however EPS uses a special header the describes the size of the image file. Most applications cannot edit EPS files, so if you want to add a color to a grayscale image in Quark, save the image as a TIFF, not EPS.
Any file found infected with a virus will be rejected by your ad virus system. We strongly recommend you have anti-virus software loaded on your computer and that you keep the virus definitions up-to-date.
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